Pop Culture with Tatiana


A theme park is suing Taylor Swift over “evermore” album Name

Taylor Swift is being sued by a Utah theme park called Evermore, which says the star’s latest album has infringed its trademark by using the same name.

Evermore Park is about a half-hour south of Salt Lake City and is based around the theme of a fantasy European village.

The park is seeking millions of dollars in damages, according to court documents filed on Tuesday in the US District Court of Utah.

The theme park’s owners said the release of the album evermore had caused confusion about whether the two were linked. Park visitors and fans on social media asked staff members if the park had collaborated with Swift.

In fact, the Utah venue claimed in court documents that there was a “dramatic departure from typical levels” of traffic on its website in the week after the album’s release. Probably because the album also drove Evermore Park off the first page of Google search results, according to the documents.

The lawsuit said that it has trademarks for the Evermore name on clothing, theme parks and entertainment services dating back to 2015.It says that some of the merchandise sold on Swift’s website infringes on those trademarks and it is seeking $2 million for each of the types of goods and services Swift sold and other damages.

Swift’s lawyers responded that “there is no basis” for the claim.

They wrote in a letter filed in court: “Moreover, your client has suffered no damages whatsoever and, in fact, has openly stated that Ms Swift’s album release creates a ‘marketing opportunity’ for your client’s troubled theme park.”

A spokesperson for Taylor said “true intent of this lawsuit should be obvious” in light of lawsuits, debts and liens the company is allegedly facing. Ken Bretschneider, founder and CEO of the park addressed his legal battles in August 2020 telling Utah Business “We are honest people who pay our bills, but we were placed into a deep financial hole, which we are working diligently to climb out of.”

As for Taylor’s evermore, the surprise album was released on Dec. 11 and was the singer’s second body of music filmed during quarantine.

Taylor’s ninth studio album would open atop the Billboard 200, making the singer the first woman in U.S. history to amass eight consecutive number-one debuts.

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