Pop Culture with Tatiana


Forbes reports that Kanye West is worth more than $6 billion US Dollars, and more than half of it is thanks to his Yeezy brand of sneakers and apparel.

The 43-year-old rapper’s business, which is now bolstered by Adidas AG and Gap Inc., is valued between $3.2 billion and $4.7 billion by UBS Group AG, according to a media outlet.

West currently has full ownership and creative control of the Yeezy brand by himself and previously signed a 10-year agreement to design and sell clothes under the Yeezy Gap label last year, Bloomberg reports.

There, West will craft items for men, women and kids. The arrangement excludes footwear, however, as Yeezy’s partnership with Adidas lasts until 2026.

Citing the document obtained by their outlet, Bloomberg noted that the new Gap line is expected “to break $150 million in sales in its first full year in 2022.”

The value of the new Gap collaboration with Yeezy, which is scheduled to hit stores this summer, “could be worth as much as $970 million of that total,” Bloomberg reported, citing a bank estimate.

The “Golddigger” rapper also has $122 million in cash and stock and $110 million from his music catalog, alongside $1.7 billion in other assets, including estranged wife Kim Kardashian’s Shapewear business. 

The reality star filed for divorce from Kanye West mid-February. They’ve been married for almost seven years. They share four children, North who is almost 8, Chicago,3, Saint,5, and Psalm who is almost 2.

But regarding the division of their assets, the couple reportedly signed a prenuptial agreement and neither party is contesting the terms of the document.

Back in 2018, Kanye reportedly gave Kim a percentage of YEEZY as a Mother’s Day gift and as a thank you for not doing business with another brand.

“A brand offered me a million dollars to do a post on, you know, some of their clothing. And they typically…I don’t want to say who the brand is, but they typically knock off YEEZY,” she disclosed.

After refusing to take part in the sponsored post, Kim received a package from Ye which included a thank you note, a million-dollar check, and a contract for part-ownership of YEEZY.

“I open the envelope and it’s a million-dollar check and it was a note saying, ‘Thank you for always supporting me and not posting.’ And then, in the rest of the envelope, it was a contract to be an owner of YEEZY and my percentage.”

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