Pop Culture with Tatiana


What’s the story?

Over the weekend, Kylie Jenner shared on her Instagram Stories the GoFundMe page set up for her former makeup artist Samuel Rauda. He was involved in a serious car accident and his family set up the page to help pay the medical bills for the major surgery he’s had to undergo.

She wrote over a picture of Rauda “may God watch over you and protect you @makeupbysamuel everyone take a moment to say a prayer for sam who got into an accident this past weekend. and swipe up to visit his families [sic] go fund me.” So far, all seems nice and legit.

So why did her followers get angry?

Kylie’s followers didn’t take too kindly to being told to give away their money by someone worth an estimated $900 million. While she did make her own contribution to the campaign, it was only for $5,000, half of what fellow beauty influencer Huda Kattan donated to the cause. Fans were shocked because the overall goal on the GoFundMe campaign was $120 000.

Samuel Rauda’s GoFundMe page has raised nearly $100,000 of the $120,000 goal.

“We would like to extend our most sincere thanks to each and everyone who has donated or sent prayers in support of Samuel,” the GoFundMe page reads.

“We have felt the love and know that your continued prayers for healing are very much appreciated. It has been uplifting to witness how Sam not only brought a ray of shine to our lives but to many across the world.

“It has been a week since Sam’s accident. It has not been easy. In the midst of it all, Sam continues to fight, showing us how strong he truly is. Please continue to send prayers his way.”

Kylie’s explanation

On Monday, March 22, Kylie took to her Instagram Story to set the record straight on the debacle. She explained that her donation actually helped complete the GoFundMe’s initial goal of raising $10,000 (so she was not aware the goal was $120 000).

So basically, the “self-made” mogul apparently thought she had already covered all of Rauda’s medical expenses when she shared the GoFundMe. And by the time Kylie became aware he needed financial aid, $6,000 of the original $10,000 goal had already been raised. So, she gave $5,000 thinking it would put him over the amount he needed. She then shared the page on her Instagram in an effort to raise “awareness” as Rauda is apparently also a close friend of Kylie’s longtime makeup artist Ariel Tejada. sources claims that because the reality star “brought a lot of attention to” the page the campaign’s goal was increased again making her contribution look smaller by comparison.

Kylie’s philanthropic efforts are well documented. In March 2020, she donated one million dollars to coronavirus relief efforts, and two months prior pledged another one million dollars to causes benefiting Australia wildfires. 

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