Pop Culture with Tatiana

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What in the world in Lil Nas X doing? Taking that old town road to a publicity stunt.

Lil Nas X needs to take that old town road back to normality. What is he doing?

First a background of the singer/rapper. His real name is Montero Lamar Hill and he is very young, he’s born in 1999. He rose to international prominence with the release of his country rap single “Old Town Road” and its remix featuring Billy Ray Cyrus. The song spent a record breaking NINETEEN weeks at number one on the US Billboard Hot 100, becoming the longest-running number-one song since the chart debuted in 1958. Nas X was the most-nominated male artist at the 62nd Grammy Awards, where he took home two Grammy Awards.

Nas X came out as homosexual while “Old Town Road” was atop the Hot 100, becoming the only artist to do so while having a number one record.

On March 26, he released his newest single “Montero (Call Me by Your Name), along with an accompanying music video and “Satan’s” extended version. The video prompted strong reactions. Some saw it as a valuable expression of queerness and some as sacrilege.

So what he **** with those shoes?

Somebody call Cardi B because these a literally bloody shoes!

Lil Nas X launcheda controversial pair of “Satan Shoes” featuring a bronze pentagram, an inverted cross and a drop of real human blood — and they sold out almost immediately.

The black and red sneakers, part of a collaboration between Lil Nas X and New York-based art collective MSCHF, were made using Nike Air Max 97s, though the sportswear brand has distanced itself from the design.

In a statement Nike said it was not involved in creating the modified sneakers. “We do not have a relationship with Lil Nas or MSCHF, Nike did not design or release these shoes and we do not endorse them.”

MSCHF confirmed that the limited-edition “drop” of 666 pairs sold out in less than a minute (though Lil Nas X will keep the first pair, MSCHF creative director Kevin Wiesner). They were priced at $1,018 a pair, a reference to the Bible passage Luke 10:18 that reads: “I saw Satan fall like lightning from heaven.”

Each shoe’s air bubble sole contains 60 cubic centimeters (2.03 fluid ounces) of red ink and “one drop” of human blood, according to MSCHF. They said the blood had been provided by members of the art collective, adding: “We love to sacrifice for our art.”

The shoes sparked outrage online, and attracted criticism from a number of high-profile political and religious figures. Many describes the sneakers as “evil” and “heresy.” On the other hand, some fans of the “Old Town Road” rapper, tweeted their support and desire to own a pair.

In response, Lil Nas X posted a video to his official YouTube account titled “Lil Nas X Apologizes for Satan Shoe,” which has now been viewed over 1.8 million times. But after a few seconds, the apparent apology cuts to a scene from his new music video, “Montero (Call Me By Your Name),” showing him dancing provocatively with a devil character. The rapper is then pictured snapping the devil’s neck, before removing his horned crown and assuming it himself.

“I spent my entire teenage years hating myself because of the s**t y’all preached would happen to me because i was gay,” he wrote. “So i hope u are mad, stay mad, feel the same anger you teach us to have towards ourselves.”

Lil Nas X response to the backlash

The young rapper is clearly extending a middle finger to folks who told him he’d burn in hell for his sexuality.

Nike has sued the company that made the shoes

https://www.instagram.com/p/CNBOxDVlvyO/?utm_source=ig_web_copy_link

Lil Nas X has clearly gotten word of the lawsuit, posting a funny meme in response to insinuate going broke if he loses in court. Lucky for Lil Nas, he’s not a named defendant in the lawsuit.

According to documents obtained by TMZ, Nike claims the company’s tricking consumers into thinking it approved the Satan-themed shoes, but Nike insists it didn’t authorise it and “is in no way connected with this project.”

Nike claims MSCHF buys the shoes from Nike, then the artists it works with make their own creative modifications before selling them at a higher price.

Nike’s suing for trademark infringement because the famous Swoosh logo is still prominently featured on X’s shoes. It wants damages, and perhaps more importantly for Nas X … Nike wants the judge to block all sales of the Satan Shoe.

You want to know what I think? Lil Nas X probably wanted people to talk about him, as he’s been slightly off the radar since the release of Old Town Road… and it worked… so 10/10 to the marketing team, but I condemn the ideology behind these shoes.

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